A Half-Life 3 ad at Gamescom is turning heads, but it’s not the announcement you’ve been waiting for.
Prominently placed at Gamescom’s North Entrance, the ad in question actually reads “Half-Life: 3” followed by the words “Editors who played it back then,” joking that three employees of the companies that took out the ad — Spieletipps and GIGA Games — once played the original Half-Life.
Source: IGN PC Articles