Following today’s announcement that EA purchased Titanfall developer Respawn in a deal that could be worth up to $455 million, the second reaction was, "What’s in it for each party?" (the first reaction was, "Whoa!"). In the video above, IGN’s Daemon Hatfield and I discuss the reasons why EA might have wanted to cut such a big check.
It’s important to remember just who Respawn is: the core of their team is the original Call of Duty team – up and through Modern Warfare 2 – who followed Respawn co-founder Vince Zampella to the new studio after a bitter falling out with and subsequent lawsuit against Activision. As such, EA is getting premier development talent and two potentially huge franchises (Titanfall already has a lot of brand equity built) – thus making the deal a possible bargain for them.
Source: IGN PC Articles
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